At the forefront of Ireland’s furiously competitive fitness industry, Garrett Ivers has wide experience in the ecosystem of gym management and client engagement. Garrett has overseen start-up studios grow to become centres of excellence. His speciality is in growing – and retaining – communities by combining great workout environments with exciting fitness offerings. Garrett has key employer insights into what separates great coaches from good ones, and through Pure Physical Academy, he wants to raise the bar in superior fitness education in Ireland.

Dean is well known in the Dublin fitness world for his personal dedication to training as well as his extensive online and in-studio coaching work. He’s an avid content-creator and also holds a certificate in nutrition. Dean has teamed with clients on countless transformations and ongoing target maintenance. He’s passionate about the journey being as important as the destination, and knows how to make a workout enjoyable as well as productive. Dean delivers the Pure Academy Diploma with Ryan French both online, and at the various in-studio and final assessment sessions.